{"id":1600,"date":"2025-06-11T12:26:33","date_gmt":"2025-06-11T12:26:33","guid":{"rendered":"https:\/\/www.green-guidance.eu\/methodology\/jak-ekologicke-jsou-tyto-spolecnosti\/"},"modified":"2026-03-04T18:03:48","modified_gmt":"2026-03-04T18:03:48","slug":"jak-ekologicke-jsou-tyto-spolecnosti","status":"publish","type":"methodology","link":"https:\/\/www.green-guidance.eu\/cs\/methodology\/jak-ekologicke-jsou-tyto-spolecnosti\/","title":{"rendered":"Jak zelen\u00e9 jsou tyto firmy?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tento n\u00e1stroj lze pou\u017e\u00edt ve skupin\u00e1ch mlad\u00fdch lid\u00ed k tomu, abychom podpo\u0159ili jejich pov\u011bdom\u00ed o dopadu konkr\u00e9tn\u00edch odv\u011btv\u00ed trhu pr\u00e1ce na \u017eivotn\u00ed prost\u0159ed\u00ed a z\u00e1rove\u0148 rozvinuli kritick\u00e9 my\u0161len\u00ed d\u00edky tomu, \u017ee se nau\u010d\u00ed analyzovat informace a identifikovat p\u0159\u00edpady \u201egreenwashingu\u201c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inspirace pro n\u00e1stroj<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tento n\u00e1stroj byl vytvo\u0159en portugalskou pracovn\u00ed skpuinou a d\u00e1le rozv\u00edjen projektov\u00fdm partnerstv\u00edm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Od\u016fvodn\u011bn\u00ed: Pro\u010d je to nutn\u00e9?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tato \u010dinnost je nezbytn\u00e1 k pos\u00edlen\u00ed znalost\u00ed o dopadu spole\u010dnost\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed, o praktik\u00e1ch greenwashingu a k podpo\u0159e kritick\u00e9ho my\u0161len\u00ed a dovednost\u00ed v oblasti v\u00edcejazy\u010dn\u00e9 gramotnosti, \u010d\u00edm\u017e se buduj\u00ed schopnosti ov\u011b\u0159ovat informace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00edle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na konci t\u00e9to aktivity \u00fa\u010dastn\u00edci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>z\u00edskaj\u00ed znalosti a pov\u011bdom\u00ed o dopadu konkr\u00e9tn\u00edch spole\u010dnost\u00ed a odv\u011btv\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/li>\n\n\n\n<li>osvoj\u00ed si dovednosti kritick\u00e9ho vyhodnocov\u00e1n\u00ed informac\u00ed poskytovan\u00fdch spole\u010dnostmi o jejich environment\u00e1ln\u00edch politik\u00e1ch a\/nebo zpr\u00e1v\u00e1ch.<\/li>\n\n\n\n<li>z\u00edskaj\u00ed mo\u017enost prozkoumat a zamyslet se nad dopadem spole\u010dnost\u00ed a odv\u011btv\u00ed, ve kter\u00fdch maj\u00ed z\u00e1jem pracovat, na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pot\u0159ebn\u00e9 zdroje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem aktivity mohou \u00fa\u010dastn\u00edci pou\u017e\u00edvat vlastn\u00ed za\u0159\u00edzen\u00ed (nap\u0159. mobiln\u00ed telefon) s p\u0159\u00edstupem na internet nebo by m\u011bl b\u00fdt zaji\u0161t\u011bn p\u0159\u00edstup k po\u010d\u00edta\u010d\u016fm s p\u0159\u00edstupem na internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i p\u0159\u00edprav\u011b aktivity lze pou\u017e\u00edt p\u0159\u00edklady dezinformac\u00ed o zm\u011bn\u011b klimatu. Zde je v\u00fd\u0148atek z n\u00e1sleduj\u00edc\u00edho \u010dl\u00e1nku: <a href=\"https:\/\/blogs.lse.ac.uk\/medialse\/2023\/04\/21\/the-impact-of-disinformation-on-containing-climate-change-a-climate-crisis\/\">https:\/\/blogs.lse.ac.uk\/medialse\/2023\/04\/21\/the-impact-of-disinformation-on-containing-climate-change-a-climate-crisis\/<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Dezinformace t\u00fdkaj\u00edc\u00ed se zm\u011bny klimatu maj\u00ed r\u016fzn\u00e9 podoby. \u0160et\u0159en\u00ed EDMO identifikovalo \u0159adu narativ\u016f \u0161\u00ed\u0159en\u00fdch v l\u00e9t\u011b 2022 v EU, v\u010detn\u011b: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zm\u011bna klimatu nen\u00ed skute\u010dn\u00e1 a\/nebo nesouvis\u00ed s lidskou \u010dinnost\u00ed;<\/li>\n\n\n\n<li>tradi\u010dn\u00ed m\u00e9dia \u0161\u00ed\u0159\u00ed paniku prost\u0159ednictv\u00edm fale\u0161n\u00fdch zpr\u00e1v a\/nebo zmanipulovan\u00fdch obr\u00e1zk\u016f;<\/li>\n\n\n\n<li>obnoviteln\u00e9 zdroje energie, recyklace a elektromobily jsou zbyte\u010dn\u00e9 nebo nebezpe\u010dn\u00e9;<\/li>\n\n\n\n<li>klimatick\u00e9 hnut\u00ed je pokryteck\u00e9 a\/nebo hloup\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad v jednom \u010dl\u00e1nku, kter\u00fd se objevil v Nizozemsku, se tvrdilo, \u017ee oxid uhli\u010dit\u00fd nem\u016f\u017ee b\u00fdt zodpov\u011bdn\u00fd za zm\u011bnu klimatu, proto\u017ee jeho obsah v atmosf\u00e9\u0159e je n\u00edzk\u00fd a planeta &#8220;p\u0159irozen\u011b&#8221; uvol\u0148uje CO2.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zde je n\u011bkolik dal\u0161\u00edch p\u0159\u00edklad\u016f dezinformac\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.annualreviews.org\/docserver\/fulltext\/publhealth\/42\/1\/annurev-publhealth-090419-102409.pdf?expires=1740496217&amp;id=id&amp;accname=guest&amp;checksum=CC8758C086802EB2426B5D9B3F0FAA4E\">https:\/\/www.annualreviews.org\/docserver\/fulltext\/publhealth\/42\/1\/annurev-publhealth-090419-102409.pdf?expires=1740496217&amp;id=id&amp;accname=guest&amp;checksum=CC8758C086802EB2426B5D9B3F0FAA4E<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/edmo.eu\/publications\/disinformation-about-climate-change-main-narratives-in-june-at-the-european-level\/\">https:\/\/edmo.eu\/publications\/disinformation-about-climate-change-main-narratives-in-june-at-the-european-level\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/talmil.org\/the-environment\/\">https:\/\/talmil.org\/the-environment\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dw.com\/en\/four-climate-change-myths-debunked\/a-38530311\">https:\/\/www.dw.com\/en\/four-climate-change-myths-debunked\/a-38530311<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/climatefeedback.org\/\">https:\/\/climatefeedback.org\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/climatefeedback.org\/introducing-the-climate-science-desk-science-feedback-portal-help-journalists-verify-climate-claims\/\">https:\/\/climatefeedback.org\/introducing-the-climate-science-desk-science-feedback-portal-help-journalists-verify-climate-claims\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Webov\u00e9 str\u00e1nky, kter\u00e9 mohou \u00fa\u010dastn\u00edk\u016fm pomoci naj\u00edt platn\u00e9 informace:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/carbonmarketwatch.org\/campaigns\/corporate-climate-responsibility-monitor-2024\">https:\/\/carbonmarketwatch.org\/campaigns\/corporate-climate-responsibility-monitor-2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/carbonmarketwatch.org\/campaigns\/corporate-climate-responsibility-monitor\">https:\/\/carbonmarketwatch.org\/campaigns\/corporate-climate-responsibility-monitor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newclimate.org\/resources\/publications\/corporate-climate-responsibility-monitor-2024\">https:\/\/newclimate.org\/resources\/publications\/corporate-climate-responsibility-monitor-2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/truthinadvertising.org\">https:\/\/truthinadvertising.org<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oecd.org\/en\/publications\/managing-climate-risks-and-impacts-through-due-diligence-for-responsible-business-conduct_8aee4fce-en.html\">https:\/\/www.oecd.org\/en\/publications\/managing-climate-risks-and-impacts-through-due-diligence-for-responsible-business-conduct_8aee4fce-en.html<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Aktivity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nastaven\u00ed:<\/strong> Poskytn\u011bte stru\u010dn\u00e9 vysv\u011btlen\u00ed aktivity a t\u00e9matu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a>  C\u00edlem t\u00e9to aktivity je podpo\u0159it u \u017e\u00e1k\u016f reflexi a kritickou anal\u00fdzu toho, jak zn\u00e1m\u00e9 spole\u010dnosti prezentuj\u00ed samy sebe a svou politiku v oblasti \u017eivotn\u00edho prost\u0159ed\u00ed. Facilit\u00e1tor m\u016f\u017ee t\u00e9ma uv\u00e9st diskus\u00ed o tom, jak je d\u016fle\u017eit\u00e9 m\u00edt p\u0159\u00edstup ke spolehliv\u00fdm \u00fadaj\u016fm o \u017eivotn\u00edm prost\u0159ed\u00ed, aby bylo mo\u017en\u00e9 pochopit dopad konkr\u00e9tn\u00edch odv\u011btv\u00ed trhu pr\u00e1ce a konkr\u00e9tn\u00edch spole\u010dnost\u00ed na zm\u011bnu klimatu a \u010dinit adekv\u00e1tn\u00ed rozhodnut\u00ed. Facilit\u00e1tor m\u016f\u017ee uv\u00e9st p\u0159\u00edklady dezinformac\u00ed o zm\u011bn\u011b klimatu a existenci internetov\u00fdch str\u00e1nek, na kter\u00fdch jsou uvedeny validn\u00ed a spolehliv\u00e9 informace.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aktivita &#8211; krok 1:<\/strong> \u00da\u010dastn\u00edci se rozd\u011bl\u00ed do dvojic, aby prozkoumali jednu vybranou spole\u010dnost a shrnuli shrom\u00e1\u017ed\u011bn\u00e9 informace, kter\u00e9 jim spole\u010dnost poskytla, a ur\u010dili jej\u00ed environment\u00e1ln\u00ed politiku, c\u00edle a dopad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dvojice by si m\u011bly vybrat jednu spole\u010dnost, kterou by cht\u011bly prozkoumat (nap\u0159\u00edklad s ohledem na odv\u011btv\u00ed trhu pr\u00e1ce, ve kter\u00fdch by cht\u011bly pracovat). Facilit\u00e1tor m\u016f\u017ee skupin\u00e1m tak\u00e9 poskytnout n\u011bkter\u00e9 potenci\u00e1ln\u00ed n\u00e1pady &#8211; p\u0159\u00edklady spole\u010dnost\u00ed, kter\u00e9 sd\u00edlej\u00ed \u00fadaje o sv\u00fdch politik\u00e1ch a\/nebo zpr\u00e1v\u00e1ch o udr\u017eitelnosti online: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potraviny &#8211; Nestl\u00e9:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nestle-esar.com\/sustainability\">https:\/\/www.nestle-esar.com\/sustainability<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nestle.com\/sustainability\">https:\/\/www.nestle.com\/sustainability<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nestle-cwa.com\/en\/randd\/environmental-sustainability\">https:\/\/www.nestle-cwa.com\/en\/randd\/environmental-sustainability<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f3da &#8211; Inditex (nap\u0159\u00edklad vlastn\u00edk Zary):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/annualreport2023.inditex.com\/en\/medioambiente\">https:\/\/annualreport2023.inditex.com\/en\/medioambiente<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kosmetika &#8211; L&#8217;Or\u00e9al:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.loreal.com\/en\/commitments-and-responsibilities\/for-the-planet\">https:\/\/www.loreal.com\/en\/commitments-and-responsibilities\/for-the-planet<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technika &#8211; Google:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/publicpolicy.google\/sustainability\">https:\/\/publicpolicy.google\/sustainability<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.google\/outreach-initiatives\/sustainability\/2024-environmental-report\">https:\/\/blog.google\/outreach-initiatives\/sustainability\/2024-environmental-report<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technika &#8211; Apple:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.apple.com\/environment\">https:\/\/www.apple.com\/environment<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Energie &#8211; Shell:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shell.com\/sustainability\/our-approach\/commitments-policies-and-standards.html\">https:\/\/www.shell.com\/sustainability\/our-approach\/commitments-policies-and-standards.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finance &#8211; American Express:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.americanexpress.com\/en-us\/company\/corporate-sustainability\">https:\/\/www.americanexpress.com\/en-us\/company\/corporate-sustainability<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/amex2020ir.q4web.com\/governance-and-corporate-responsibility\/reporting-and-resources\">https:\/\/amex2020ir.q4web.com\/governance-and-corporate-responsibility\/reporting-and-resources<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.americanexpress.com\/content\/dam\/amex\/en-us\/newsroom\/pdfs\/AXP_2023_2024_ESG_Report.pdf\">https:\/\/www.americanexpress.com\/content\/dam\/amex\/en-us\/newsroom\/pdfs\/AXP_2023_2024_ESG_Report.pdf<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automobilov\u00fd pr\u016fmysl &#8211; Tesla:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tesla.com\/impact\">https:\/\/www.tesla.com\/impact<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tesla.com\/ns_videos\/2023-tesla-impact-report-highlights.pdf\">https:\/\/www.tesla.com\/ns_videos\/2023-tesla-impact-report-highlights.pdf<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete vyhledat zem\u011b ve sv\u00e9 zemi, pou\u017e\u00edt je v angli\u010dtin\u011b nebo zkusit pou\u017e\u00edt automatick\u00e9 p\u0159eklada\u010de, pokud v\u00e1s tyto spole\u010dnosti a zpr\u00e1vy zaj\u00edmaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 dvojice mus\u00ed p\u0159ipravit souhrnnou prezentaci environment\u00e1ln\u00ed politiky, c\u00edl\u016f a dopad\u016f spole\u010dnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aktivita &#8211; krok 2:<\/strong> Ka\u017ed\u00e1 dvojice vyhled\u00e1 na internetu informace o environment\u00e1ln\u00ed politice, c\u00edlech a dopadech vybran\u00e9 spole\u010dnosti a ov\u011b\u0159\u00ed je (nebo ne).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a>  Ka\u017ed\u00e1 dvojice se pokus\u00ed prozkoumat pravdivost a spolehlivost \u00fadaj\u016f poskytnut\u00fdch spole\u010dnostmi a shrnout, co zjistili jako pravdiv\u00e9, do jist\u00e9 m\u00edry pravdiv\u00e9 a nepravdiv\u00e9, a pokus\u00ed se tak ov\u011b\u0159it fakta o informac\u00edch poskytnut\u00fdch spole\u010dnostmi. Facilit\u00e1tor m\u016f\u017ee dvojice, kter\u00e9 se sna\u017e\u00ed naj\u00edt informace, v\u00e9st t\u00edm, \u017ee jim bude kl\u00e1st reflektivn\u00ed ot\u00e1zky (jako ty, kter\u00e9 jsou uvedeny n\u00ed\u017ee) o tr\u017en\u00ed roli udr\u017eitelnosti na sou\u010dasn\u00e9m trhu &#8211; greenwashing &#8211; a\/nebo je nasm\u011bruje na hodnotn\u00e9 zdroje \u00fadaj\u016f (jako jsou zde uveden\u00e9 webov\u00e9 str\u00e1nky &#8211; nap\u0159. carbonmarketwatch.org). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prezentace a debata:<\/strong> Ka\u017ed\u00e1 dvojice p\u0159edstav\u00ed cel\u00e9mu t\u00fdmu v\u0161echna sv\u00e1 zji\u0161t\u011bn\u00ed, po\u010d\u00ednaje shrnut\u00edm prezentace spole\u010dnosti o jej\u00ed politice udr\u017eitelnosti a n\u00e1sledn\u011b z\u00e1v\u011bry sv\u00e9 \u010dinnosti v oblasti ov\u011b\u0159ov\u00e1n\u00ed fakt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po ka\u017ed\u00e9 prezentaci by m\u011bl facilit\u00e1tor podpo\u0159it diskusi, propojit jejich zji\u0161t\u011bn\u00ed a \u00favahy s kari\u00e9rou v dan\u00fdch odv\u011btv\u00edch a prozkoumat \u00favahy \u00fa\u010dastn\u00edk\u016f o roli t\u011bchto ot\u00e1zek pro jejich rozhodov\u00e1n\u00ed o povol\u00e1n\u00ed\/kari\u00e9\u0159e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Roz\u0161i\u0159uj\u00edc\u00ed \u010dinnosti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stanovte dal\u0161\u00ed \u010dinnosti, kter\u00e9 by mohly roz\u0161\u00ed\u0159it v\u00fduku prob\u00edhaj\u00edc\u00ed v tomto n\u00e1stroji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reflexe \/ upevn\u011bn\u00ed u\u010den\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facilit\u00e1tor m\u016f\u017ee v\u00e9st dvojice, kter\u00e9 se sna\u017e\u00ed naj\u00edt informace, a kl\u00e1st jim ot\u00e1zky k zamy\u0161len\u00ed o tr\u017en\u00ed roli udr\u017eitelnosti na sou\u010dasn\u00e9m trhu &#8211; greenwashing: <a href=\"https:\/\/www.un.org\/en\/climatechange\/science\/climate-issues\/greenwashing\">https:\/\/www.un.org\/en\/climatechange\/science\/climate-issues\/greenwashing.<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sly\u0161eli jste n\u011bkdy o greenwashingu?<\/li>\n\n\n\n<li>Pro\u010d si mysl\u00edte, \u017ee to spole\u010dnosti d\u011blaj\u00ed?<\/li>\n\n\n\n<li>Co jste se p\u0159i t\u00e9to \u010dinnosti nau\u010dili?<\/li>\n\n\n\n<li>P\u0159ekvapilo v\u00e1s, co jste o t\u00e9to spole\u010dnosti (nebo o tomto odv\u011btv\u00ed) zjistili?<\/li>\n\n\n\n<li>Jak to ovliv\u0148uje va\u0161e uva\u017eov\u00e1n\u00ed o kari\u00e9\u0159e?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tento n\u00e1stroj lze pou\u017e\u00edt ve skupin\u00e1ch mlad\u00fdch lid\u00ed k tomu, abychom podpo\u0159ili jejich pov\u011bdom\u00ed o dopadu konkr\u00e9tn\u00edch odv\u011btv\u00ed trhu pr\u00e1ce na \u017eivotn\u00ed prost\u0159ed\u00ed a z\u00e1rove\u0148 rozvinuli kritick\u00e9 my\u0161len\u00ed d\u00edky tomu, \u017ee se nau\u010d\u00ed analyzovat informace a identifikovat p\u0159\u00edpady \u201egreenwashingu\u201c. Inspirace pro n\u00e1stroj Tento n\u00e1stroj byl vytvo\u0159en portugalskou pracovn\u00ed skpuinou a d\u00e1le rozv\u00edjen projektov\u00fdm partnerstv\u00edm. Od\u016fvodn\u011bn\u00ed: Pro\u010d je to nutn\u00e9? Tato&#8230;<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"class_list":["post-1600","methodology","type-methodology","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zelen\u00e9 jsou tyto firmy? - Green Guidance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.green-guidance.eu\/cs\/methodology\/jak-ekologicke-jsou-tyto-spolecnosti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zelen\u00e9 jsou tyto firmy? - Green Guidance\" \/>\n<meta property=\"og:description\" content=\"Tento n\u00e1stroj lze pou\u017e\u00edt ve skupin\u00e1ch mlad\u00fdch lid\u00ed k tomu, abychom podpo\u0159ili jejich pov\u011bdom\u00ed o dopadu konkr\u00e9tn\u00edch odv\u011btv\u00ed trhu pr\u00e1ce na \u017eivotn\u00ed prost\u0159ed\u00ed a z\u00e1rove\u0148 rozvinuli kritick\u00e9 my\u0161len\u00ed d\u00edky tomu, \u017ee se nau\u010d\u00ed analyzovat informace a identifikovat p\u0159\u00edpady \u201egreenwashingu\u201c. 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