{"id":2189,"date":"2025-06-23T19:50:24","date_gmt":"2025-06-23T19:50:24","guid":{"rendered":"https:\/\/www.green-guidance.eu\/methodology\/our-green-company\/"},"modified":"2026-03-04T16:54:24","modified_gmt":"2026-03-04T16:54:24","slug":"our-green-company","status":"publish","type":"methodology","link":"https:\/\/www.green-guidance.eu\/cs\/methodology\/our-green-company\/","title":{"rendered":"Na\u0161e zelen\u00e1 firma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tato aktivita vyz\u00fdv\u00e1 studenty*ky nebo klienty*ky, aby spole\u010dn\u011b navrhli model ekologicky \u0161etrn\u00e9 spole\u010dnosti. V t\u00fdmech rozv\u00edjej\u00ed posl\u00e1n\u00ed, vizi, environment\u00e1ln\u00ed c\u00edle a kl\u00ed\u010dov\u00e9 slu\u017eby spole\u010dnosti. Ka\u017ed\u00fd \u00fa\u010dastn\u00edk*ice se ujme specifick\u00e9 role odpov\u00eddaj\u00edc\u00ed jeho*jej\u00edm vlastn\u00edm dovednostem a siln\u00fdm str\u00e1nk\u00e1m a zamysl\u00ed se nad t\u00edm, jak jeho p\u0159\u00ednos podporuje celkov\u00e9 c\u00edle spole\u010dnosti v oblasti udr\u017eitelnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prost\u0159ednictv\u00edm tohoto praktick\u00e9ho a kreativn\u00edho procesu \u00fa\u010dastn\u00edci*ice zkoumaj\u00ed, co znamen\u00e1 vybudovat c\u00edlev\u011bdomou organizaci a p\u0159edstavit si udr\u017eiteln\u00e9 kari\u00e9rn\u00ed dr\u00e1hy. Aktivita jim tak\u00e9 pom\u00e1h\u00e1 identifikovat a rozv\u00edjet kl\u00ed\u010dov\u00e9 (udr\u017eiteln\u00e9) dovednosti pot\u0159ebn\u00e9 k p\u0159isp\u011bn\u00ed k zelen\u011bj\u0161\u00ed budoucnosti. P\u0159ed zah\u00e1jen\u00edm t\u00e9to aktivity mus\u00ed \u00fa\u010dastn\u00edci*ice zn\u00e1t sv\u00e9 siln\u00e9 str\u00e1nky, znalosti, schopnosti, dovednosti a hodnoty (sv\u00e9 kompetence).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inspirace pro n\u00e1stroj<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metoda vytvo\u0159en\u00e1 pracovn\u00ed skupinou na Slovensku, \u010d\u00e1ste\u010dn\u011b inspirovan\u00e1 neziskovou organizac\u00ed &#8220;Vyber si spr\u00e1vnou \u0161kolu&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zd\u016fvodn\u011bn\u00ed: Pro\u010d je to pot\u0159eba?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tato metoda je pot\u0159ebn\u00e1, proto\u017ee pom\u00e1h\u00e1 student\u016fm*k\u00e1m propojit jejich osobn\u00ed dovednosti s re\u00e1ln\u00fdmi ekologick\u00fdmi v\u00fdzvami, podporuje t\u00fdmovou pr\u00e1ci, kreativitu a my\u0161len\u00ed orientovan\u00e9 na budoucnost zam\u011b\u0159en\u00e9 na budov\u00e1n\u00ed udr\u017eiteln\u00e9 ekonomiky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00edle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na konci aktivity si klienti*ky a studenti*ky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uv\u011bdom\u00ed d\u016fle\u017eit\u00e9 dovednosti pro 21. stolet\u00ed &#8211; jak pracovat v t\u00fdmu, jak prezentovat nejen sebe, ale i t\u00fdm jako celek,<\/li>\n\n\n\n<li>rozvinou komunika\u010dn\u00ed dovednosti, prezenta\u010dn\u00ed dovednosti, kreativitu, spolupr\u00e1ci, soudr\u017enost,<\/li>\n\n\n\n<li>utv\u00e1\u0159\u00ed p\u0159edstavy o budouc\u00edm sv\u011bt\u011b,<\/li>\n\n\n\n<li>nau\u010d\u00ed se, jak si stanovit efektivn\u00ed c\u00edle, ale tak\u00e9 posl\u00e1n\u00ed a vizi do budoucna v kontextu zelen\u00e9 ekonomiky, jak p\u0159isp\u011bt k zelen\u011bj\u0161\u00ed budoucnosti.<\/li>\n\n\n\n<li>pochop\u00ed, \u017ee v\u00fdb\u011br vhodn\u00e9 kari\u00e9ry by m\u011bl b\u00fdt zalo\u017een p\u0159edev\u0161\u00edm na dovednostech a z\u00e1jmech jednotlivce.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pot\u0159ebn\u00e9 zdroje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Velk\u00fd list pap\u00edru pro ka\u017ed\u00e9ho \u00fa\u010dastn\u00edka*ice (nap\u0159. flipchart), pastelky, fixy, r\u016fzn\u00e9 \u010dasopisy, samolepic\u00ed pap\u00edrky, lepidlo, p\u00e1ska, dal\u0161\u00ed, nap\u0159. i p\u0159\u00edrodn\u00ed materi\u00e1l, informa\u010dn\u00ed list \u2013 vysv\u011btlen\u00ed pojm\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Activities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Krok 1: M\u016f\u017eete stru\u010dn\u011b p\u0159edstavit kontext zelen\u00e9 ekonomiky. Ka\u017ed\u00e9 skupin\u011b m\u016f\u017eete rozdat list s textem, nap\u0159\u00edklad: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Klimatick\u00e1 zm\u011bna je pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00ed v\u00fdzvou na\u0161\u00ed doby. Jeliko\u017e zp\u016fsobuje zhor\u0161ov\u00e1n\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed, p\u0159edstavuje pro ekonomiku v\u00fdznamn\u00e9 riziko, proto\u017ee sni\u017euje produktivitu a ni\u010d\u00ed pracovn\u00ed m\u00edsta. Podle Programu OSN pro \u017eivotn\u00ed prost\u0159ed\u00ed (UNEP) \u201eZelen\u00e1 ekonomika vede k v\u011bt\u0161\u00ed prosperit\u011b a soci\u00e1ln\u00ed rovnosti a z\u00e1rove\u0148 v\u00fdrazn\u011b sni\u017euje environment\u00e1ln\u00ed rizika a nedostatek zdroj\u016f. Ve sv\u00e9 nejjednodu\u0161\u0161\u00ed form\u011b se vyzna\u010duje n\u00edzk\u00fdmi emisemi uhl\u00edku, efektivn\u00edm vyu\u017e\u00edv\u00e1n\u00edm zdroj\u016f a soci\u00e1ln\u00edm za\u010dle\u0148ov\u00e1n\u00edm.\u201c C\u00edlem je podpo\u0159it spravedliv\u00fd p\u0159echod k environment\u00e1ln\u011b udr\u017eiteln\u00fdm ekonomik\u00e1m a spole\u010dnostem, kter\u00e9 vytv\u00e1\u0159ej\u00ed d\u016fstojn\u00e1 pracovn\u00ed m\u00edsta a zlep\u0161uj\u00ed \u017eivotn\u00ed podm\u00ednky nejv\u00edce znev\u00fdhodn\u011bn\u00fdch skupin. Pracovn\u00ed m\u00edsta v zelen\u00e9 ekonomice p\u0159isp\u00edvaj\u00ed ke sni\u017eov\u00e1n\u00ed spot\u0159eby energie, surovin a vody, sni\u017eov\u00e1n\u00ed emis\u00ed sklen\u00edkov\u00fdch plyn\u016f, minimalizaci nebo zamezen\u00ed v\u0161em form\u00e1m odpadu a zne\u010di\u0161t\u011bn\u00ed a ochran\u011b a obnov\u011b ekosyst\u00e9m\u016f a biologick\u00e9 rozmanitosti. Zelen\u00e1 ekonomika nab\u00edz\u00ed \u0159adu povol\u00e1n\u00ed pro v\u0161echny \u00farovn\u011b dovednost\u00ed a pracovn\u00ed profily. V dne\u0161n\u00ed dob\u011b si je mnoho spole\u010dnost\u00ed v\u011bdomo environment\u00e1ln\u00edch rizik a sna\u017e\u00ed se p\u0159isp\u011bt k zelen\u011bj\u0161\u00ed budoucnosti a zam\u011b\u0159uj\u00ed na to svou vizi, posl\u00e1n\u00ed a c\u00edle. (Zdroj: Euroguidance Centre, Slovensk\u00e1 akademick\u00e1 asociace pro mezin\u00e1rodn\u00ed spolupr\u00e1ci (SAAIC) &#8211; \u201eJak pracovat v zelen\u00e9 ekonomice&#8230;..\u201c, 2022.)       <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete tak\u00e9 pou\u017e\u00edt <a href=\"https:\/\/www.green-guidance.eu\/cs\/methodology\/uvod-do-zelenych-pracovnich-mist\/\">\u00davod do zelen\u00fdch pracovn\u00edch m\u00edst<\/a> a Padlet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krok 2: P\u0159edstavte a objasn\u011bte pojmy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Posl\u00e1n\u00ed<\/strong> \u2013 Pro\u010d spole\u010dnost existuje<\/li>\n\n\n\n<li><strong>Vize<\/strong> \u2013 Budoucnost, kterou chce spole\u010dnost pomoci vytvo\u0159it<\/li>\n\n\n\n<li><strong>C\u00edle<\/strong> \u2013 \u010ceho chce spole\u010dnost dos\u00e1hnout (zejm\u00e9na z hlediska dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Krok 3:<\/span> Rozd\u011blte \u00fa\u010dastn\u00edky*ice do mal\u00fdch skupin po 4 a\u017e 7 \u010dlenech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Krok 4: <\/span>Vyzv\u011bte skupinu, aby si p\u0159edstavila svou budoucnost za 5 a\u017e 10 let (v z\u00e1vislosti na c\u00edlov\u00e9 skupin\u011b). Ka\u017ed\u00e1 skupina si p\u0159edstav\u00ed budouc\u00ed spole\u010dnost (za 5\u201310 let), kter\u00e1 bude postavena na environment\u00e1ln\u00edch hodnot\u00e1ch. Spole\u010dn\u011b se dohodnou na:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co bude spole\u010dnost d\u011blat: slu\u017eby, produkty nebo aktivity<\/li>\n\n\n\n<li>N\u00e1zev spole\u010dnosti<\/li>\n\n\n\n<li>Logo (nakreslen\u00e9 nebo vytvo\u0159en\u00e9 s obr\u00e1zky)<\/li>\n\n\n\n<li>Jak\u00e9 hodnoty vedou pr\u00e1ci firmy<\/li>\n\n\n\n<li>Vize, posl\u00e1n\u00ed a hlavn\u00ed environment\u00e1ln\u00ed c\u00edle<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vyzv\u011bte je, aby pomoc\u00ed flipchartov\u00e9ho pap\u00edru vytvo\u0159ili vizu\u00e1ln\u00ed maketu va\u0161\u00ed spole\u010dnosti \u2013 aby byli kreativn\u00ed \u2013 kreslili, psali, lepili obr\u00e1zky nebo symboly. K dispozici mohou b\u00fdt materi\u00e1ly, jako jsou fixy, pastelky, lepidlo, \u010dasopisy a samolepic\u00ed pap\u00edrky. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1rove\u0148 je ka\u017ed\u00fd z \u00fa\u010dastn\u00edk\u016f*ic vyzv\u00e1n, aby se zamyslel nad t\u00edm, jakou roli a povol\u00e1n\u00ed bude v t\u00e9to spole\u010dnosti zast\u00e1vat, s ohledem na sv\u00e9 siln\u00e9 str\u00e1nky, kompetence a jak jeho role a povol\u00e1n\u00ed m\u016f\u017ee p\u0159isp\u011bt k environment\u00e1ln\u00ed udr\u017eitelnosti. V ka\u017ed\u00e9 spole\u010dnosti jsou d\u016fle\u017eit\u00ed lid\u00e9 v r\u016fzn\u00fdch rol\u00edch, od mana\u017eer\u016f*ek a\u017e po d\u011bln\u00edky*ice. Vysv\u011btlete, \u017ee jejich \u00fakolem nen\u00ed pokr\u00fdt v\u0161echny role, pouze ty, pro kter\u00e9 maj\u00ed kompetence. To znamen\u00e1, \u017ee pokud nap\u0159\u00edklad nikdo v t\u00fdmu nem\u00e1 organiza\u010dn\u00ed a mana\u017eersk\u00e9 kompetence, nepop\u00ed\u0161\u00ed mana\u017eera*ku spole\u010dnosti. Jde o to, jak\u00e9 role by byli schopni zast\u00e1vat jako jednotliv\u00ed \u010dlenov\u00e9*ky va\u0161eho t\u00fdmu. Role, povol\u00e1n\u00ed a kompetence je mo\u017en\u00e9 za\u010dlenit p\u0159\u00edmo do makety nebo samolepic\u00edch pap\u00edrk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00da\u010dastn\u00edci maj\u00ed na spln\u011bn\u00ed \u00fakolu 30 minut. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Krok 5:<\/span> Po uplynut\u00ed \u010dasu skupina p\u0159edstav\u00ed spole\u010dnost, jej\u00ed n\u00e1zev, logo, vizi, posl\u00e1n\u00ed, c\u00edle a jak spole\u010dnost p\u0159isp\u011bje k environment\u00e1ln\u00ed udr\u017eitelnosti. Jsou tak\u00e9 p\u0159edstaveny role\/odpov\u011bdnosti ka\u017ed\u00e9ho \u010dlena*ky t\u00fdmu (jeho*jej\u00ed role\/profese ve spole\u010dnosti, pro\u010d si tuto roli zvolil, jak\u00e9 jsou jeho kompetence nebo co si je\u0161t\u011b mus\u00ed osvojit a jak m\u016f\u017ee s\u00e1m konkr\u00e9tn\u011b p\u0159isp\u011bt k environment\u00e1ln\u00ed udr\u017eitelnosti a zelen\u011bj\u0161\u00ed budoucnosti).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Krok 6:<\/span> Reflexe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reflections\/Consolidation of learning<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jak se v\u00e1m l\u00edbila pr\u00e1ce v t\u00fdmu?<\/li>\n\n\n\n<li>Bylo t\u011b\u017ek\u00e9 vytvo\u0159it vizi, posl\u00e1n\u00ed, c\u00edle v udr\u017eiteln\u00e9m kontextu?<\/li>\n\n\n\n<li>Jak je to nyn\u00ed ve firm\u00e1ch a jak je to nyn\u00ed ve va\u0161\u00ed firm\u011b a co bude t\u0159eba vz\u00edt v \u00favahu v budoucnu, co bude nutn\u00e9 zm\u011bnit?<\/li>\n\n\n\n<li>A co va\u0161e profese, jak funguj\u00ed nyn\u00ed a co bude t\u0159eba vz\u00edt v \u00favahu v budoucnu, a\u017e se budou m\u011bnit?<\/li>\n\n\n\n<li>Co m\u016f\u017eeme d\u011blat te\u010f?<\/li>\n\n\n\n<li>Jak\u00e9 kompetence m\u00e1te nyn\u00ed a jak\u00e9 budete pot\u0159ebovat v budoucnu?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tato aktivita vyz\u00fdv\u00e1 studenty*ky nebo klienty*ky, aby spole\u010dn\u011b navrhli model ekologicky \u0161etrn\u00e9 spole\u010dnosti. V t\u00fdmech rozv\u00edjej\u00ed posl\u00e1n\u00ed, vizi, environment\u00e1ln\u00ed c\u00edle a kl\u00ed\u010dov\u00e9 slu\u017eby spole\u010dnosti. Ka\u017ed\u00fd \u00fa\u010dastn\u00edk*ice se ujme specifick\u00e9 role odpov\u00eddaj\u00edc\u00ed jeho*jej\u00edm vlastn\u00edm dovednostem a siln\u00fdm str\u00e1nk\u00e1m a zamysl\u00ed se nad t\u00edm, jak jeho p\u0159\u00ednos podporuje celkov\u00e9 c\u00edle spole\u010dnosti v oblasti udr\u017eitelnosti. Prost\u0159ednictv\u00edm tohoto praktick\u00e9ho a kreativn\u00edho procesu \u00fa\u010dastn\u00edci*ice zkoumaj\u00ed,&#8230;<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"class_list":["post-2189","methodology","type-methodology","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na\u0161e zelen\u00e1 firma - Green Guidance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.green-guidance.eu\/cs\/methodology\/our-green-company\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na\u0161e zelen\u00e1 firma - Green Guidance\" \/>\n<meta property=\"og:description\" content=\"Tato aktivita vyz\u00fdv\u00e1 studenty*ky nebo klienty*ky, aby spole\u010dn\u011b navrhli model ekologicky \u0161etrn\u00e9 spole\u010dnosti. V t\u00fdmech rozv\u00edjej\u00ed posl\u00e1n\u00ed, vizi, environment\u00e1ln\u00ed c\u00edle a kl\u00ed\u010dov\u00e9 slu\u017eby spole\u010dnosti. Ka\u017ed\u00fd \u00fa\u010dastn\u00edk*ice se ujme specifick\u00e9 role odpov\u00eddaj\u00edc\u00ed jeho*jej\u00edm vlastn\u00edm dovednostem a siln\u00fdm str\u00e1nk\u00e1m a zamysl\u00ed se nad t\u00edm, jak jeho p\u0159\u00ednos podporuje celkov\u00e9 c\u00edle spole\u010dnosti v oblasti udr\u017eitelnosti. 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