{"id":1593,"date":"2025-06-11T12:26:33","date_gmt":"2025-06-11T12:26:33","guid":{"rendered":"https:\/\/www.green-guidance.eu\/methodology\/ako-zelene-su-tieto-spolocnosti\/"},"modified":"2025-11-01T08:12:29","modified_gmt":"2025-11-01T08:12:29","slug":"ako-zelene-su-tieto-spolocnosti","status":"publish","type":"methodology","link":"https:\/\/www.green-guidance.eu\/sk\/methodology\/ako-zelene-su-tieto-spolocnosti\/","title":{"rendered":"Ako zelen\u00e9 s\u00fa tieto firmy?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tento n\u00e1stroj sa m\u00f4\u017ee pou\u017e\u00edva\u0165 so skupinami mlad\u00fdch \u013eud\u00ed na podporu informovanosti o vplyve konkr\u00e9tnych odvetv\u00ed trhu pr\u00e1ce na \u017eivotn\u00e9 prostredie a z\u00e1rove\u0148 na podporu kritick\u00e9ho myslenia t\u00fdm, \u017ee prispieva k ich schopnosti analyzova\u0165 inform\u00e1cie a identifikova\u0165 pr\u00edpady greenwashingu.<\/p>\n\n<h3 class=\"wp-block-heading\">In\u0161pir\u00e1cie pre n\u00e1stroj<\/h3>\n\n<p class=\"wp-block-paragraph\">Tento n\u00e1stroj vytvorila portugalsk\u00e1 pracovn\u00e1 skupina a \u010falej ho rozv\u00edjalo projektov\u00e9 konzorcium.<\/p>\n\n<h3 class=\"wp-block-heading\">Od\u00f4vodnenie: Pre\u010do je to potrebn\u00e9?<\/h3>\n\n<p class=\"wp-block-paragraph\">T\u00e1to aktivita je potrebn\u00e1 na posilnenie vedomost\u00ed o vplyve firiem na \u017eivotn\u00e9 prostredie, o praktik\u00e1ch greenwashingu a na podporu kritick\u00e9ho myslenia, \u010d\u00edm sa buduj\u00fa schopnosti overova\u0165 inform\u00e1cie.<\/p>\n\n<h3 class=\"wp-block-heading\">Ciele<\/h3>\n\n<p class=\"wp-block-paragraph\">Na konci tejto aktivity \u00fa\u010dastn\u00edci:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>z\u00edskaj\u00fa vedomosti a povedomie o vplyve konkr\u00e9tnych spolo\u010dnost\u00ed a odvetv\u00ed na \u017eivotn\u00e9 prostredie.<\/li>\n\n\n\n<li>z\u00edskaj\u00fa zru\u010dnosti na kritick\u00e9 pos\u00fadenie inform\u00e1ci\u00ed, ktor\u00e9 poskytuj\u00fa spolo\u010dnosti o svojich environment\u00e1lnych politik\u00e1ch a\/alebo spr\u00e1vach.<\/li>\n\n\n\n<li>presk\u00famaj\u00fa a zamyslia sa nad vplyvom spolo\u010dnost\u00ed a odvetv\u00ed, v ktor\u00fdch maj\u00fa z\u00e1ujem pracova\u0165, na \u017eivotn\u00e9 prostredie.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Potrebn\u00e9 zdroje<\/h3>\n\n<p class=\"wp-block-paragraph\">Po\u010das aktivity m\u00f4\u017eu \u00fa\u010dastn\u00edci pou\u017e\u00edva\u0165 vlastn\u00e9 zariadenia (napr. mobiln\u00fd telef\u00f3n) s pr\u00edstupom na internet alebo by mal by\u0165 k dispoz\u00edcii pr\u00edstup k po\u010d\u00edta\u010dom s pr\u00edstupom na internet.<\/p>\n\n<p class=\"wp-block-paragraph\">Na pr\u00edpravu aktivity mo\u017eno pou\u017ei\u0165 pr\u00edklady dezinform\u00e1ci\u00ed o zmene kl\u00edmy. Tu je v\u00fd\u0148atok z nasleduj\u00faceho \u010dl\u00e1nku: <a href=\"https:\/\/www.co2news.sk\/2025\/06\/20\/klimaticke-dezinformacie-tichy-nepriatel-ktory-meni-krizu-na-katastrofu\/\">https:\/\/www.co2news.sk\/2025\/06\/20\/klimaticke-dezinformacie-tichy-nepriatel-ktory-meni-krizu-na-katastrofu\/<\/a> <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Dezinform\u00e1cie t\u00fdkaj\u00face sa zmeny kl\u00edmy maj\u00fa r\u00f4zne podoby. Vy\u0161etrovanie EDMO identifikovalo nieko\u013eko narat\u00edvov \u0161\u00edren\u00fdch v lete 2022 v E\u00da vr\u00e1tane: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>zmena kl\u00edmy nie je skuto\u010dn\u00e1 a\/alebo nes\u00favis\u00ed s \u013eudskou \u010dinnos\u0165ou;<\/li>\n\n\n\n<li>tradi\u010dn\u00e9 m\u00e9di\u00e1 \u0161\u00edria paniku prostredn\u00edctvom falo\u0161n\u00fdch spr\u00e1v a\/alebo zmanipulovan\u00fdch obr\u00e1zkov;<\/li>\n\n\n\n<li>obnovite\u013en\u00e9 zdroje energie, recykl\u00e1cia a elektrick\u00e9 vozidl\u00e1 s\u00fa zbyto\u010dn\u00e9 alebo nebezpe\u010dn\u00e9;<\/li>\n\n\n\n<li>klimatick\u00e9 hnutie je pokryteck\u00e9 a\/alebo hl\u00fape.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Napr\u00edklad v jednom pr\u00edbehu zistenom v Holandsku sa tvrdilo, \u017ee oxid uhli\u010dit\u00fd nem\u00f4\u017ee by\u0165 zodpovedn\u00fd za klimatick\u00e9 zmeny vzh\u013eadom na jeho n\u00edzke hladiny v atmosf\u00e9re a skuto\u010dnos\u0165, \u017ee plan\u00e9ta &#8220;prirodzene&#8221; uvo\u013e\u0148uje CO2.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">Tu je nieko\u013eko \u010fal\u0161\u00edch pr\u00edkladov dezinform\u00e1ci\u00ed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.annualreviews.org\/docserver\/fulltext\/publhealth\/42\/1\/annurev-publhealth-090419-102409.pdf?expires=1740496217&amp;id=id&amp;accname=guest&amp;checksum=CC8758C086802EB2426B5D9B3F0FAA4E\">https:\/\/www.annualreviews.org\/docserver\/fulltext\/publhealth\/42\/1\/annurev-publhealth-090419-102409.pdf?expires=1740496217&amp;id=id&amp;accname=guest&amp;checksum=CC8758C086802EB2426B5D9B3F0FAA4E<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/edmo.eu\/publications\/disinformation-about-climate-change-main-narratives-in-june-at-the-european-level\/\">https:\/\/faktyoklime.sk\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/talmil.org\/the-environment\/\">https:\/\/sita.sk\/myty-a-fakty-o-klimatickej-zmene\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ucimoklimatu.cz\/wp-content\/uploads\/2024\/02\/Lekce_Fakta_a_myty_o_zmene_klimatu.pdf\">https:\/\/www.dw.com\/en\/four-climate-change-myths-debunked\/a-38530311<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/climatefeedback.org\/\">https:\/\/climatefeedback.org\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/climatefeedback.org\/introducing-the-climate-science-desk-science-feedback-portal-help-journalists-verify-climate-claims\/\">https:\/\/climatefeedback.org\/introducing-the-climate-science-desk-science-feedback-portal-help-journalists-verify-climate-claims\/<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Webov\u00e9 str\u00e1nky, ktor\u00e9 m\u00f4\u017eu \u00fa\u010dastn\u00edkom pom\u00f4c\u0165 n\u00e1js\u0165 platn\u00e9 inform\u00e1cie:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/carbonmarketwatch.org\/campaigns\/corporate-climate-responsibility-monitor-2024\">https:\/\/carbonmarketwatch.org\/campaigns\/corporate-climate-responsibility-monitor-2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/carbonmarketwatch.org\/campaigns\/corporate-climate-responsibility-monitor\">https:\/\/carbonmarketwatch.org\/campaigns\/corporate-climate-responsibility-monitor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newclimate.org\/resources\/publications\/corporate-climate-responsibility-monitor-2024\">https:\/\/newclimate.org\/resources\/publications\/corporate-climate-responsibility-monitor-2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/truthinadvertising.org\">https:\/\/truthinadvertising.org<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oecd.org\/en\/publications\/managing-climate-risks-and-impacts-through-due-diligence-for-responsible-business-conduct_8aee4fce-en.html\">https:\/\/www.oecd.org\/en\/publications\/managing-climate-risks-and-impacts-through-due-diligence-for-responsible-business-conduct_8aee4fce-en.html<\/a><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Aktivity<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>\u00davod:<\/strong> Poskytnite stru\u010dn\u00e9 vysvetlenie aktivity a t\u00e9my<\/p>\n\n<p class=\"wp-block-paragraph\"><a><\/a>  Cie\u013eom tejto aktivity je podpori\u0165 u \u017eiakov reflexiu a kritick\u00fa anal\u00fdzu toho, ako zn\u00e1me spolo\u010dnosti prezentuj\u00fa samy seba a svoju politiku v oblasti \u017eivotn\u00e9ho prostredia. Facilit\u00e1tor m\u00f4\u017ee t\u00e9mu uvies\u0165 diskusiou o tom, ak\u00e9 d\u00f4le\u017eit\u00e9 je ma\u0165 pr\u00edstup k spo\u013eahliv\u00fdm \u00fadajom o \u017eivotnom prostred\u00ed, aby bolo mo\u017en\u00e9 pochopi\u0165 vplyv konkr\u00e9tnych odvetv\u00ed trhu pr\u00e1ce a konkr\u00e9tnych spolo\u010dnost\u00ed na zmenu kl\u00edmy a prij\u00edma\u0165 adekv\u00e1tne rozhodnutia. Facilit\u00e1tor m\u00f4\u017ee uvies\u0165 pr\u00edklady dezinform\u00e1ci\u00ed o zmene kl\u00edmy a existenciu webov\u00fdch str\u00e1nok, na ktor\u00fdch s\u00fa uveden\u00e9 platn\u00e9 a spo\u013eahliv\u00e9 inform\u00e1cie.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Aktivita &#8211; krok 1:<\/strong> \u00da\u010dastn\u00edci sa rozdelia do dvoj\u00edc, aby presk\u00famali jednu spolo\u010dnos\u0165 pod\u013ea vlastn\u00e9ho v\u00fdberu a zhrnuli zozbieran\u00e9 inform\u00e1cie, ktor\u00e9 im spolo\u010dnos\u0165 poskytla, a ur\u010dili jej environment\u00e1lne politiky, ciele a vplyv.<\/p>\n\n<p class=\"wp-block-paragraph\">Dvojice by si mali vybra\u0165 jednu spolo\u010dnos\u0165, ktor\u00fa by chceli presk\u00fama\u0165 (napr\u00edklad zv\u00e1\u017ei\u0165 odvetvia trhu pr\u00e1ce, v ktor\u00fdch by chceli pracova\u0165). Facilit\u00e1tor m\u00f4\u017ee skupin\u00e1m poskytn\u00fa\u0165 aj nieko\u013eko potenci\u00e1lnych n\u00e1padov &#8211; pr\u00edkladov spolo\u010dnost\u00ed, ktor\u00e9 zdie\u013eaj\u00fa \u00fadaje online o svojich politik\u00e1ch a\/alebo spr\u00e1vach o udr\u017eate\u013enosti: <\/p>\n\n<p class=\"wp-block-paragraph\">Potraviny &#8211; Nestl\u00e9:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nestle-esar.com\/sustainability\">https:\/\/www.nestle-esar.com\/sustainability<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nestle.com\/sustainability\">https:\/\/www.nestle.com\/sustainability<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nestle-cwa.com\/en\/randd\/environmental-sustainability\">https:\/\/www.nestle-cwa.com\/en\/randd\/environmental-sustainability<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">M\u00f3da &#8211; Inditex (napr\u00edklad vlastn\u00edk Zary):<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/annualreport2023.inditex.com\/en\/medioambiente\">https:\/\/annualreport2023.inditex.com\/en\/medioambiente<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Kozmetika &#8211; L&#8217;Or\u00e9al:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.loreal.com\/en\/commitments-and-responsibilities\/for-the-planet\">https:\/\/www.loreal.com\/en\/commitments-and-responsibilities\/for-the-planet<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Technika &#8211; Google:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/publicpolicy.google\/sustainability\">https:\/\/publicpolicy.google\/sustainability<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.google\/outreach-initiatives\/sustainability\/2024-environmental-report\">https:\/\/blog.google\/outreach-initiatives\/sustainability\/2024-environmental-report<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Technika &#8211; Apple:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.apple.com\/environment\">https:\/\/www.apple.com\/environment<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Energia &#8211; Shell:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shell.com\/sustainability\/our-approach\/commitments-policies-and-standards.html\">https:\/\/www.shell.com\/sustainability\/our-approach\/commitments-policies-and-standards.html<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Financie &#8211; American Express:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.americanexpress.com\/en-us\/company\/corporate-sustainability\">https:\/\/www.americanexpress.com\/en-us\/company\/corporate-sustainability<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/amex2020ir.q4web.com\/governance-and-corporate-responsibility\/reporting-and-resources\">https:\/\/amex2020ir.q4web.com\/governance-and-corporate-responsibility\/reporting-and-resources<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.americanexpress.com\/content\/dam\/amex\/en-us\/newsroom\/pdfs\/AXP_2023_2024_ESG_Report.pdf\">https:\/\/www.americanexpress.com\/content\/dam\/amex\/en-us\/newsroom\/pdfs\/AXP_2023_2024_ESG_Report.pdf<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Automobilov\u00fd priemysel &#8211; Tesla:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tesla.com\/impact\">https:\/\/www.tesla.com\/impact<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tesla.com\/ns_videos\/2023-tesla-impact-report-highlights.pdf\">https:\/\/www.tesla.com\/ns_videos\/2023-tesla-impact-report-highlights.pdf<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Ak m\u00e1te z\u00e1ujem o tieto firmy a spr\u00e1vy, m\u00f4\u017eete ich vyh\u013eada\u0165 vo svojej krajine, pou\u017ei\u0165 ich v angli\u010dtine alebo sk\u00fasi\u0165 pou\u017ei\u0165 automatick\u00e9 preklada\u010de.<\/p>\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 dvojica priprav\u00ed s\u00fahrnn\u00fa prezent\u00e1ciu environment\u00e1lnej politiky, cie\u013eov a vplyvu spolo\u010dnosti.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Aktivita &#8211; krok 2:<\/strong> Ka\u017ed\u00e1 dvojica vyh\u013ead\u00e1 na internete inform\u00e1cie o environment\u00e1lnej politike, cie\u013eoch a vplyve vybranej spolo\u010dnosti a over\u00ed ich (alebo nie).<\/p>\n\n<p class=\"wp-block-paragraph\"><a><\/a> Ka\u017ed\u00e1 dvojica sa pok\u00fasi presk\u00fama\u0165 pravdivos\u0165 a spo\u013eahlivos\u0165 \u00fadajov poskytnut\u00fdch spolo\u010dnos\u0165ami a zhrn\u00fa\u0165, \u010do zistili ako pravdiv\u00e9, do ur\u010ditej miery pravdiv\u00e9 a nepravdiv\u00e9, a tak sa pok\u00fasi\u0165 overi\u0165 inform\u00e1cie poskytnut\u00e9 spolo\u010dnos\u0165ami. Facilit\u00e1tor m\u00f4\u017ee vies\u0165 dvojice, ktor\u00e9 sa sna\u017eia n\u00e1js\u0165 inform\u00e1cie, kladen\u00edm reflex\u00edvnych ot\u00e1zok (ako s\u00fa tie, ktor\u00e9 s\u00fa uveden\u00e9 ni\u017e\u0161ie) o marketingovej \u00falohe udr\u017eate\u013enosti na s\u00fa\u010dasnom trhu &#8211; greenwashing &#8211; a\/alebo ich nasmerovan\u00edm na spo\u013eahliv\u00e9 zdroje \u00fadajov (ako s\u00fa tu uveden\u00e9 webov\u00e9 str\u00e1nky &#8211; napr. carbonmarketwatch.org). <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Prezent\u00e1cie a diskusia:<\/strong> Ka\u017ed\u00e1 dvojica predstav\u00ed v\u0161etky svoje zistenia celej skupine, pri\u010dom najprv zhrnie prezent\u00e1ciu spolo\u010dnosti o jej politike udr\u017eate\u013enosti a potom uvedie z\u00e1very z overovania faktov.<\/p>\n\n<p class=\"wp-block-paragraph\">Po ka\u017edej prezent\u00e1cii by mal facilit\u00e1tor podpori\u0165 diskusiu, prepoji\u0165 ich zistenia a \u00favahy s kari\u00e9rou v dan\u00fdch odvetviach a presk\u00fama\u0165 \u00favahy \u00fa\u010dastn\u00edkov o \u00falohe t\u00fdchto ot\u00e1zok pri ich rozhodovan\u00ed o povolan\u00ed\/kari\u00e9re.<\/p>\n\n<h3 class=\"wp-block-heading\">Roz\u0161iruj\u00face aktivity<\/h3>\n\n<p class=\"wp-block-paragraph\">Stanovte ak\u00e9ko\u013evek \u010fal\u0161ie aktivity, ktor\u00e9 by mohli roz\u0161\u00edri\u0165 u\u010denie.<\/p>\n\n<h3 class=\"wp-block-heading\">Reflexia\/konsolid\u00e1cia u\u010denia<\/h3>\n\n<p class=\"wp-block-paragraph\">Facilit\u00e1tor m\u00f4\u017ee vies\u0165 dvojice, ktor\u00e9 sa sna\u017eia n\u00e1js\u0165 inform\u00e1cie, a kl\u00e1s\u0165 im reflex\u00edvne ot\u00e1zky o marketingovej \u00falohe udr\u017eate\u013enosti na s\u00fa\u010dasnom trhu &#8211; greenwashing: <a href=\"https:\/\/swapnito.sk\/greenwashing-ako-rozoznat-falosnu-udrzatelnost\/\">https:\/\/swapnito.sk\/greenwashing-ako-rozoznat-falosnu-udrzatelnost\/<\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Po\u010duli ste niekedy o greenwashingu?<\/li>\n\n\n\n<li>Pre\u010do si mysl\u00edte, \u017ee to firmy robia?<\/li>\n\n\n\n<li>\u010co ste sa nau\u010dili pri tejto aktivite?<\/li>\n\n\n\n<li>Prekvapilo v\u00e1s, \u010do ste sa o tejto spolo\u010dnosti (alebo o tomto odvetv\u00ed) dozvedeli?<\/li>\n\n\n\n<li>Ako to ovplyv\u0148uje va\u0161e uva\u017eovanie o kari\u00e9re?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tento n\u00e1stroj sa m\u00f4\u017ee pou\u017e\u00edva\u0165 so skupinami mlad\u00fdch \u013eud\u00ed na podporu informovanosti o vplyve konkr\u00e9tnych odvetv\u00ed trhu pr\u00e1ce na \u017eivotn\u00e9 prostredie a z\u00e1rove\u0148 na podporu kritick\u00e9ho myslenia t\u00fdm, \u017ee prispieva k ich schopnosti analyzova\u0165 inform\u00e1cie a identifikova\u0165 pr\u00edpady greenwashingu. In\u0161pir\u00e1cie pre n\u00e1stroj Tento n\u00e1stroj vytvorila portugalsk\u00e1 pracovn\u00e1 skupina a \u010falej ho rozv\u00edjalo projektov\u00e9 konzorcium. Od\u00f4vodnenie: Pre\u010do je to potrebn\u00e9? T\u00e1to&#8230;<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":true,"_monsterinsights_skip_tracking":false},"class_list":["post-1593","methodology","type-methodology","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako zelen\u00e9 s\u00fa tieto firmy? - Green Guidance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.green-guidance.eu\/sk\/methodology\/ako-zelene-su-tieto-spolocnosti\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako zelen\u00e9 s\u00fa tieto firmy? - Green Guidance\" \/>\n<meta property=\"og:description\" content=\"Tento n\u00e1stroj sa m\u00f4\u017ee pou\u017e\u00edva\u0165 so skupinami mlad\u00fdch \u013eud\u00ed na podporu informovanosti o vplyve konkr\u00e9tnych odvetv\u00ed trhu pr\u00e1ce na \u017eivotn\u00e9 prostredie a z\u00e1rove\u0148 na podporu kritick\u00e9ho myslenia t\u00fdm, \u017ee prispieva k ich schopnosti analyzova\u0165 inform\u00e1cie a identifikova\u0165 pr\u00edpady greenwashingu. 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