This report presents the results of the pilot phase of the Exploring Green Guidance project, which tested how the concept of green guidance can be implemented in everyday career counselling, education, information and guidance practice. Around 60 guidance practitioners from several European countries were trained as Green Guidance Ambassadors and experimented with a set of tools and approaches with their clients, reaching an estimated 300 people in individual and group guidance contexts.

The report draws on pre- and post-survey data, practitioner reflections, case studies, and focus groups transcripts to examine what changed in practice and what challenges emerged. Practitioners reported integrating tools that helped clients explore their values, reconnect work with environmental and social concerns, understand concrete opportunities linked to the green transition. In many cases, these conversations shifted the focus of guidance from short-term job placement toward broader questions of meaning, contribution, and the societal role of work. The pilot also shows how a durable integration of sustainability into practice relates with individual commitment of practitioners and a shift in how they perceive their role, rather than on a specific set of tools.

At the same time, the pilot revealed structural barriers: limited labour-market information on sustainable careers, institutional constraints on guidance practice, further training and peer exchange. The findings suggest that green guidance is both feasible and relevant for contemporary career practice, but its wider adoption will require continued professional development, localised resources for practitioners, and stronger links between guidance systems and sustainability policies.